I have been in the financial
services industry since 1975 starting with Prudential Insurance, later as
a financial planner with what is now Ameriprise Financial, as a
stockbroker since 1982, and a trader, the way you're about to learn it,
As a stockbroker, I was with Shearson-Lehman Bros and Prudential
Securities as well as a regional firm in Washington, D.C., (Ferris, Baker,
Watts, Inc.). I was also a registered investment advisor though I no
longer give specific investment advice. I day traded during 1996 and
1997 with a boutique operation in Baltimore, Md. I have been
coaching traders and beginning traders since 2002.
It is a mistake to think that stockbrokers are naturally
good traders by virtue of their profession. They are not. While I
played at trading and cursed the results, there was a broker in my office
who did anything but get upset while he traded. In fact, I noticed
that he was having a good time during trading hours. He knew
something that I did not.
Sensing my frustration, he approached me about
showing me the "rules" of trading. I
put my ego aside, grudgingly, and listened. His opening comment to me
about trading was this, "You first must decide if you want to make
money or if you want to be right." My troubles, he said, stemmed
from my insistence that I was 'right' and the market was 'wrong'. I
choose the 'make money' route. Though I did not refer to him as a
coach at that time, that is exactly what he was doing– coaching.
What can you expect from our time together?
There is no magic bullet for trading, sorry. Traders all have a unique
philosophical approach. Generally, this philosophy has to change to
accepting what the market gives the trader and not what the trader demands of
the market. For that matter, we all have a unique relationship
to money. You and I will determine that relationship first and further
develop a game plan that will encompass your trading goals within your risk
parameters. You are here to learn and earn. I am with you to see if
you are applying what you have learned. Learning is a process, a building
block process. It is during this process that you are going to make
mistakes. Good...that's what practice is for- to learn.
ask me why I coach. Trading can be boring if all you do is watch charts. I
do this because I live and breathe this "stuff". I love the markets.
I do it because I have always been making people aware of their financial
potential when I was a broker and advisor. As a teacher, I love to
'light go on' as I educate students about how to trade the markets. I don't
necessarily trade daily, I try to be an opportunist, and knowing what I know
affords me the ability to take advantage of opportunities when the market
presents them. As long as I am here at the machine watching,
trading... I can talk with you and
teach you how to trade while linked to your computer.
teaching and coaching simply makes me feel more productive, more useful,
and indeed improves my own trading by keeping me that much more in touch
with the daily push and pull of fear and greed. That's
really what it's all about for me. This is a win-win situation for us.
Don't take my word
for it, visit my testimonials
page for full text of students' comments; at the same time read the
To your successful trading,
Managing Director, WSW, LLC
Everything you need to trade is on this site and
Even after CDs, books, classes, or after studying this site for months–
WILL NEED A TRADING COACH TO SORT IT ALL
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