I have been in the
financial services industry since 1975 starting with Prudential
Insurance, later as a financial planner with what is now
Ameriprise Financial, as a stockbroker since 1982, and a trader,
the way you are about to learn it, since 1996. I should point
out that this is not a "trading system" that I teach. This is
enough education regarding trading so
that you can create your own trading system, or certainly better understand
some trading system you do choose to follow.
As a stockbroker, I
was with Shearson-Lehman Bros and Prudential Securities as well
as a regional firm in Washington, D.C., (Ferris, Baker, Watts,
Inc.). I was also a registered investment advisor though I
no longer give specific investment advice. I day traded during
1996 and 1997 with a boutique operation in Baltimore, Md.
I have been coaching traders and beginning traders since 2002.
It is a mistake to think that
stockbrokers are naturally good traders by virtue of their
profession. They are not. While I played at trading and
cursed the results, there was a broker in my office who did
anything but get upset while he traded. In fact, I noticed
that he was having a good time during trading hours. He
knew something that I did not.
Sensing
my frustration, he approached me offering to show me the "rules" of
trading. I put my ego aside, grudgingly, and listened.
His opening comment to me about trading was this:
"You first
must decide if you want to make money in the stock market, or if you want to be right."
My troubles, he said, stemmed from my insistence that I was
'right' and the market was 'wrong'. I choose the 'make
money' route. Though I did not refer to him as a coach at
that time, that is exactly what he was doing– coaching.
What can
you expect from our time together? There is no magic
bullet for trading, sorry. Traders all have a unique
philosophical approach. Generally, this philosophy has to
change to accepting what the market
gives the trader and not what the trader demands of the market.
For that matter, we all have a unique relationship to money.
You and I will determine that relationship first and further
develop a game plan that will encompass your trading goals
within your risk parameters. You are here to learn and
earn. I am with you to see if you are applying what you
have learned. Learning is a process, a building block
process. It is during this process that you are going to
make mistakes. Good...that's what practice is for- to
learn.
Students ask me why I coach. Trading
can be boring if all you do is watch charts. I do this
because I live and breathe this "stuff". I love the
markets. No, I don't like them when I have a loss... no one
likes losses. I do it because I have always been making
people aware of their financial potential when I was a broker
and advisor. As a teacher, I love to
see the 'light go on' as I
educate students about how to trade the markets. I don't
necessarily trade daily, I try to be an opportunist, and knowing
what I know affords me the ability to
take advantage of opportunities when the market presents
them. As long as I am here at the machine watching,
trading... I can talk with you and
teach you how to trade while linked to your computer.
So teaching and coaching simply
makes me more productive, more useful, and indeed improves my
own trading by keeping me that much more in touch with the daily
push and pull of fear and greed. That's really what it's all
about for me. This is a win-win situation for us.
Don't take my word for it, visit my
testimonials
page for full text of students' comments; don't forget to read
the disclaimer.
To your successful
trading,
John Robichaud
Managing Director, WSW, LLC
Even after CDs,
books, classes, or after studying this site for months–
YOU WILL NEED A
TRADING COACH TO SORT IT ALL OUT!

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